Just like knowledge is infinite, the web has become an infinite space for users to find anything they need. This abundance of information, however, has led to a rat race like never before. Speed, today, has become an obligatory factor when it comes to the online application of any kind, so if you own a website that takes longer to load or process information, your entire brand might be considered outdated, unsafe and untrustworthy – a projection that might have been irrelevant in the past, but unquestionable in the present.
If you are a web designer or a web developer, your focus from a deliverable perspective should be a great speed. Your clients need a speedy website to remain a step ahead of their competitors. Good speed, among other things, transforms potential browsers to customers. Just as the saying goes, in this case also, the ‘first impression is the last impression’. If a website takes anything longer than 3 seconds to load it can be counted as a bad user experience.
You might have invested huge amounts of time, money and effort in creating a masterpiece of a website, however, it is at the time of interaction that users make a swift decision about your business. Get your customers to cling on to your website at the first go by leveraging the advantage of great speed.
Although statistics say that out of ALL the people online at a given point of time, a very, very, a small percentage might be your exact target audience. True as that may be, you would not want to lose out on them only because of a sluggish speed. If we look at is psychologically too, the idea of waiting for something, no matter how good or bad, has always been filled with anxiety – leading to a not so pleasant experience.
If we are to consider long term business effects of the website, slow speed hampers natural growth and word of mouth. Users might refrain from signing up for newsletters. Leverage your online game with a website that uses the mantra of good design with great speed!